Tess Maystone: Head of Social Media
We caught up with Tess to find out more about her story.
Explain a little about yourself and the role you play in the creative communications industry, e.g. how did you start out in the industry and what has your journey been?
After graduating from uni with a communications degree, I started out as a receptionist at a small agency, until I was hired at Black Sheep as their Creative Coordinator. After a year or so of managing the studio, traffic, etc., I was given the opportunity to move into account management. Over the next few years, as social media marketing became more prevalent, I developed my skill set through experience and became the person in charge of social media for the agency’s clients. Five years later, as Head of Social Media at Black Sheep, I get to look after the social media accounts of many exciting local and national brands.
What do you enjoy most about what you do?
I most enjoy the ever-changing nature of social media, and the new possibilities it continuously presents. The combination of creative content with an efficient, sophisticated delivery mechanism means there are so many opportunities to tell a multi-faceted story and develop a brand story and presence in the minds of our audiences. Because it’s such a new industry, we can only look to the future, and what lies ahead is very exciting.
What challenges have you faced in the industry and how have you overcome them?
Because creativity is subjective, and there isn't one "right way" to do social media, everyone has a differing opinion. This can present challenges when everyone needs to be on the same page in order to execute a social media strategy without deviating from the course. However, social media is so flexible and fluid, it’s always an evolution, so nothing is ever set in stone.
What advice would you give to someone just starting out in the industry, particularly young women entering the creative community?
Be interested. Be engaged. Have fun. Take any opportunity you’re given, even if it doesn’t seem that relevant. In social media, and advertising in a wider sense, having a broad depth of understanding and life experience to draw from is vital. You never know which obscure connection or random memory will serve as inspiration for your next move.