Pandemic Positive // Oranje Soda
We reached out to the Adelaide Creative Communications community for your positive stories that have arisen from the Covid-19 Pandemic. Here is the fantastic story of Brand Design agency Oranje Creative's response to a need that arose from kids in lockdown...
Shortly after COVID hit in March 2020, Oranje created a ‘personalised pop-up party’ shop for children so that they can continue to party and connect, no matter where they are, no matter what stage of the global pandemic - in our new world of uncertainty. Having experienced COVID-19 through her son Willem’s eyes, Oranje’s Art Director wanted to find a way to keep the kids of COVID happy and connected in a world so different to what they knew just yesterday.
Oranje developed a way for children to still be able to party and have fun with their friends close by, while socially distanced, or with friends on the other side of the world. The best bit? You can have Oranje Soda parties anywhere! Children can party at home, or party online.
'Party at Home' is the option if you are getting together physically with friends and want personalised fun.
'Party Online' is how you can celebrate with friends who are socially distancing or live around the world. The 'Party Online' pack includes a cool Zoom background and instructions on how to host a Zoom virtual party online. It might be a birthday, special milestone or just a fun way to have a party with your besties. You get to make avatars of your friends, colour theme your party collateral - then everyone receives a personalised party pack to make on the day! It’s fun. It’s interactive. It’s bright and effervescent. All proceeds are donated to The Smith Family.
oranjesoda.com "We just wanted to give back to the community - children experiencing the isolation and social disruption of COVID in particular - and being the focus."
Oranje Soda was a Finalist in the 2019 Winnovation Awards (Arts) in the 2019 Telstra Business Awards - huge congratulations ladies! This award elevates South Australia's innovative women (winnovation.com.au).