Deanna Daminato: Account Manager
We caught up with Deanna to find out more about her story.
Explain a little about yourself and the role you play in the creative communication.
As a child I always looked up to my aunty and uncle, who are designers – they had all the cool things, knew interesting people and had fun doing their ‘job’. This is what I envisioned for me ‘when I grew up’ and this is where my journey began, as a graphic designer.
I started off doing a Visual Communication degree, getting a job as a designer in an agency and progressed through to work on strategy and project management alongside being a designer. As I got more involved in the strategic thinking I decided to go back to Uni, and delve into the world of marketing. I loved it. Branding, advertising, consumer behaviour – I found it all so fascinating. This is where I then shifted, into more marketing focussed roles.
After working as a Marketing Consultant on client and agency-side, I decided to challenge myself through my next step as a Brand Manager. Everything about this role was what I was looking for; the strategic thinking, planning and the creative output – I had the best of both worlds. After a couple of years I felt it was my time to move on, I had made a difference to one brand and I wanted to make a difference to more. I now work at Martins Brand House – where I get to work with multiple clients each day, and the challenges and variation this role provides is rewarding.
What do you enjoy most about what you do?
I love surprising clients with intelligent solutions. When the client comes in with a ‘problem’ that needs to be solved, and is apprehensive about the end result, this excites me. It provides an opportunity to work with that client, take them on a creative journey where often the final output is nothing like what they would have imagined in our briefing meeting. It makes me so happy to see a proud client, a client who can’t stop talking about the outcome and what we have achieved as a team.
What challenges have you faced in the industry and how have you overcome them?
The biggest challenges that I have faced aren’t necessarily industry-specific. Most of the time my challenge is the internal dialogue I have with myself. The self-doubt and confusion about where I am moving in my career is an ongoing challenge that I have had to learn to manage.
I have had to learn to believe in myself and what I do, take criticism and work with it to make myself stronger, always pushing myself to be better. Most importantly I have learnt to trust my gut. You know what is best for you, and you need to trust in yourself, your abilities and be your own number one advocate.
In an ever-changing digital world, you need to put in the effort to remain at the top of your game. There is a challenge in staying on top of it all – being motivated and investing the time to practice ongoing learning. Although this is a challenge, it is one I enjoy pushing myself with. I thrive on learning new things and working out how to work them into what I do day-to-day.
What advice would give to someone just starting out in the industry, particularly young women entering the creative community?
Seek out the advice of those around you, find a mentor. People who have been in the industry for a long time hold a wealth of knowledge, they have made many mistakes which they have learnt from – and now you can learn from these too!
Immerse yourself in the creative community – go to local industry events, meet new people, learn about the latest trends. Listen to podcasts about the things that interest you, try and learn something new every day, it is super rewarding!
Stay inspired – go to events where you can hear people's stories, read the latest design and marketing news, scroll design inspiration websites.
How do you believe the industry could be more accommodating to women?
For me it is basic, equality. It would be nice to be looked at in the same light as my male colleagues.
Often they aren’t the ones that are getting the water for the client meeting, organising a colleague's birthday cake, taking notes in a meeting – it is a woman doing this. Sometimes we
just want those around us to notice these little things, and for the men in the workplace to stand up for the women and support their ideas and suggestions for improvements.
There is definitely a change happening, and I can’t wait to work in a world where these little nuances are no longer considered the norm. In the meantime, women need to empower other women, to help rid self-doubt and work together to smash through that glass ceiling.