Charlotte Kleut: Creative Director
We caught up with Charlotte to find out more about her story.
Explain a little about yourself and the role you play in the creative communications industry.
My name is Charlotte, but I’m more commonly known as Cheese. I’m 27 years old, and started Say Cheese Social about 2-years ago now. Originally a social media management business, SCS very quickly evolved into a small Marketing
Agency, run by myself alone.
Prior to SCS, I worked as an Advertising, Sales & Marketing Executive at Clique Mag (previously Attitude Magazine). I got the role at the tail end of my uni degree in a Bachelor of Journalism. I interned at the publication as a writer, and when the opportunity popped up to work with the company full-time, I couldn’t say no. I was very fortunate to work along Charlotte Chambers, who had over 10 years’ experience in the publishing industry. Charlotte became an incredible mentor,
teaching me everything I needed to know. I worked at Clique for 3 years across print, digital, social and numerous events. Without that initial internship, I probably wouldn’t be where I am today. I encourage anyone starting out to go and get an internship or two, as they certainly are a good way to get your foot in the door.
When I finished up with the magazine, I started Say Cheese Social as an interim gig until I found that next job. I hadn’t quite found what I was looking for, so continued to grow my business. Fortunately, it grew organically and fast. In time,
it became a full-time role. Two years later, I have worked with a portfolio of over 20 clients, and currently work with 11 businesses, spanning across fashion, lifestyle, hospitality, health, beauty and fitness. My business now offers an extensive list of services, right from social media management to creative content, digital marketing, photography, graphics, events, styling and the like.
What do you enjoy most about what you do?
I absolutely love the creative side of my job. It stimulates my brain whilst challenges me at the same time. Taking risks, to deliver something that is original or unique; something that tells a story, is so rewarding.
What challenges have you faced in the industry and how have you overcome them?
Many! You experience challenges daily, small and big. The smaller range anywhere from technological issues and advances, chasing invoices, managing your finances (wage, tax, super etc.) and people management.
One of my greatest challenges is working independently, from home. Whilst I am very antonymous, it’s hard to stay motivated when you have only yourself to talk to. Anyone that knows me, knows how much I love to talk! I have always found it so valuable when you can bounce ideas off someone, especially in the creative industry. To overcome this challenge, I book in meetings and shoots weekly, to
ensure I get outdoors to interact with likeminded people.
Another challenge I’ve faced and continue to face is being a young, female business owner. Often, you get taken advantage of and not always respected equally. Without going into too much detail, these challenges are all part of the experience in the work force. No job is supposed to be easy. The challenge is what allows us to grow and prosper - negative or positive, with time, you soon learn to become stronger in ways you never thought possible.
What advice would you give to someone just starting out in the industry, particularly young women who are just entering?
Give it a red-hot crack. It’s easy to call it quits when the going gets tough, but should the good outweigh the bad, roll up those sleeves and get to work. Have the courage to back yourself, through the tough times, and don’t ever let
someone tell you you’re not capable.
Being young does have its disadvantages, but it sure does have its advantages. You are fresh, vibrant and have a wonderful new outlook on life. Sprinkle a little bit of that and you will no doubt succeed.
Always seek advice from those around you. Whether that be family, friends or past mentors. Knowledge is power! Use it to your advantage to both empower and up-skill.
How do you believe the industry could be more accommodating to women?
Whilst the workforce has seen some amazing transitions and opportunities for women, we still have a very long way to go in closing the gender gap. Me personally, I would love to see equal pay, rewards, resources and opportunities for women.
Most could argue, that no one should be judged by their age or gender, but the reality is we do. The industry should take the younger and perhaps less experienced individuals (including myself) under their wings and nurture, further educate and up-lift so that we can achieve our full potential.