Created by women.
For women.

In 2019, a group of women from the AADC created ‘She Creates’ with the sole purpose of inspiring, promoting, connecting and representing the women of Adelaide’s creative communications industry. They knew women made up more than half of the workforce, though there wasn’t a forum to come together, recognise and celebrate each other. There are so many incredible women in Adelaide’s industry, and She Creates works hard to put a spotlight on them, share their stories and learn from them.

She Creates is an initiative of the Adelaide Advertising & Design Club (AADC). The club wanted to do and be more for the women within the industry, and as such ‘She Creates’ came to fruition in late 2019. The Club initiates and supports a wide variety of educational programs, exhibitions, publications, social events and other industry networking opportunities for the betterment of its members, and the communications industry at large.

Our Committee

  • Amy Lambert

    CO-CHAIR

    Amy is a founding member of She Creates, having spent many years dedicating her time to the AADC Executive Committee. With over 20 years in the creative communications industry, she is unique in her breadth of experience having worked directly across every facet of graphic design and advertising. A master of multi-tasking and making work life balance look like a breeze, Amy runs her own creative communications business, Make Create, while driving the behind the scenes of She Creates and juggling her young family.

  • Elise Rundell

    CO-CHAIR

    Elise is the Marketing Manager of Studio Nine Architects, one of South Australia’s largest and leading architecture and design studios. Coupling her background in marketing and architecture, Elise has played a pivotal role in the company’s evolution and positioning within the market since joining the studio 7 years ago. Always keeping her finger on the pulse, with an exceptional eye for detail, she has a strong passion for the communications and events industry. As a then solo marketer, Elise joined the She Creates Committee in 2021 looking to connect with like minds and to help drive community expansion through her passion for events. This year she steps into the role of Co-Chair and is excited to elevate She Creates into its next chapter.

  • Hannah Pendlebury

    CHAIR OF COMMUNICATIONS

    Hannah is a woman of many words. The hard part is getting her to stop talking. Her freelance copywriting business, Pendle to Paper, means she’s constantly finding the right words for brands and businesses across the country, in almost every format possible. Hannah’s background in PR, communications and marketing for large organisations and government agencies positions her perfectly as the new Chair of Communications for She Creates. Although a newcomer to the She Creates committee, Hannah is enthusiastic about spreading the good word. She’s passionate about many things, but uplifting women is her key focus. When she’s not waxing lyrical about feminism or the importance of etymology, you’ll find Hannah telling the stories of chefs and food personalities on her latest creative endeavour, Eat With The Podcast.

  • Manuela Mazzaferro

    CHAIR OF EVENTS

    Manuela, a seasoned Marketing Manager at Vinify, leads campaigns for SA, VIC, NSW & TAS. She brings 14 years of marketing prowess, fueled by qualifications from TAFE SA in Graphic Design and Commercial Printing. A true jack of all trades, Manuela orchestrates events, crafts campaign timelines, and strategises with finesse. Her debut on the She Creates Committee reflects her commitment to nurturing young designers, aiming to amplify their impact and fortify connections in the marketing realm. With her multifaceted approach, Manuela not only elevates brands but also fosters a stronger, interconnected marketing community.

Subcommittee

Alisha Rout

EVENT SUBCOMMITTEE, Micro Events Manager
Client Strategy Manager, Neon Treehouse

Giordana McKenna

COMMS SUBCOMMITTEE, Social Media Manager
Creative Director, By Giordana

Renee van der Hoek

EVENT & COMMS SUBCOMMITTEE, Membership Manager
Account Manager, Simple


Sarah Anesbury

EVENT SUBCOMMITTEE, Large Event Manager
Creative Director, The Creative Union / Co-Owner, Kwik Kopy Hilton

Sarah Luthaus

SECRETARY, AADC & She Creates
Managing Director, Ten Past Ten